Archivo de la etiqueta: Olive oil marketing

New labelling ensures EVOO freshness post-purchase

Article from OliveBiz by Gerri Nelligan  The freshness of our locally produced oil is one of its most important attributes, accounting for both the exceptional flavor and health benefits which Australian and New Zealand olive oils are renowned for. Increasingly, … Seguir leyendo

Publicado en Marketing Especializado en Aceites de Oliva | Etiquetado , , , , ,

Collaborative marketing and co-branding: examples to follow

Published at Olivarama olive oil review. Number 27. The development of a complete and effective marketing strategy that raises the value of the extra virgins requires a lot of hard work. A more affordable alternative is based on optimising resources … Seguir leyendo

Publicado en Artículos Estrategia Marketing Alimentos | Etiquetado , , , ,

No Excuses for Poor Olive Oil Labeling

An article posted on Olive Oil Times by Julie Butler Olive oil labels should achieve three objectives – capture attention, comply with the law, and provide all the information consumers want, says Spanish marketing expert David Martínez Roig. Yet in … Seguir leyendo

Publicado en Artículos Estrategia Marketing Alimentos, Marketing Especializado en Aceites de Oliva | Etiquetado , ,