MarketingHuman insurance division focuses on the LATAM insurance industry, mainly from Miami, London and Madrid.
During the last years David Roig was focused and responsible for the expansion of the Kennedys brand in Latin America and US. He participated in the opening of the new offices in Peru, Colombia, Mexico and Brazil as well as the expansion of the brand in the Americas.
He also was in charge of Insurance Professionals Miami network group since the moment he arrived to Miami last September 2013, when the group counted with 17 initial members. In that period of time David Roig created the corporative image for the networking group and he also personally designed the blog. Today the networking group is almost 1000 members strong and David successfully organized more than 20 events during the last years.
Until May 2017 David always tried to keep the association and the blog INDEPENDENT as a meeting point for the insurance industry in Latin America. Insurance Professionals Miami blog receives more than 50.000 views every year and today it is one of the most successful Internet insurance related platform in Latin America and the Caribbean.
David was also part of the board of managers of the successful Miami Latin American Claims Forum, the most important insurance claims forum taking place in Miami about Latin America. The forum is an exclusive and unique 3 intensive days event of in-depth discussion with more than 15 countries represented and more than 40 insurance industry leading speakers. The forum is a dynamic assembly of key London, International, and Latin American experts analyzing top issues and developments that affect Latin American & Caribbean claims.
His (Re) Insurance industry marketing practice is focused on:
- Insurance corporate events.
- Marketing strategy.
- Brand expansion.
- Graphic design (brochures, logos, etc.)
- Social selling (LinkedIn seminars, blogs, etc.) and social media reputation.
His innovative in-house workshop about how to use LinkedIn as a tool for capturing and retaining new clients has been grateful welcome for the industry in Miami, London, Madrid and Lisbon.
The LinkedIn Social Selling seminar is specially tailored and designed for the Latam oriented insurance industry:
- Loss adjusters.
- (Re) Insurance Companies.
- Forensic Accountants.
- Law firms.