Neuro Retail Revolution conference by nmsba

We attach information about the interesing Neuro Retail Revolution Conference by nmsba.

The Neuro Retail Revolution is a conference entirely dedicated to the growing influence of neuromarketing in the retail industry. A focus on consumer insights from the brain will be revealed through a two-day forum divided into sections on In-Store Shopper Behavior and Online Neuromarketing.

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AGENDA 4 OCTOBER 2013 – WHY BROWSERS BUY

10:00 When Consumers’ Brains Go Online

Neuromarketing has been applied only in limited ways in the online world.  In part, this is because the Internet presents many unique challenges for brain science research that don’t appear in more passive marketing contexts like TV.  In this presentation, Dr. Genco will show how these challenges revolve around the goal-directed and interactive nature of online vs. traditional media. This difference means that many of the lessons marketers — and neuromarketers — have learned in TV advertising have to be reexamined when consumers’ brains go online.

Steve Genco, Steve Genco is a pioneer in the field of neuromarketing and co-author of Neuromarketing for Dummies (Wiley, 2013) (US)

10:45 Conversion lifting Neuro Insights
Do’s and don’ts in online advertisement
Guy Redwood, Founder, SimpleUsability (UK)
11:15 Interview global online marketing & advertising mgr
Better conversion with the application of neuromarketing insights
11:30 Neuro packaging
23 Neuro tips for packaging, displays and promotion material
Martin de Munnik, Partner Neurensics (NL)
12:00 Social Media Neuromarketing
Social Media has fast become the most powerful way to build an audience, create brand loyalty and make sales. Here’s how and why.
Sara Fay, Founder, Whitematter Marketing (UK)
12:45 LUNCH
13:45 Live A-B Test (supported by neuromarketing)
20 great examples of online and social media campaigns that were tested with neuromarketing research. Let’s check your gut feelings and find out if your gut feeling directs you to the right decisions.
14:30 The future is Omnichannel
Retailing in 2020

What are the current trends that will impact on how we shop in 2020? What will multichannel retailing affect how we find, choose and select products? How do retailers and brands need to respond to these changes?

Siemon Scamell-KatzThe Kernel, Walnut (UK)

15:00 Break
15:45 Optimize the design of your webpage with neuro findings
Crucial design tips: colors, placement, online offers and text.

How does your customer feel while surfing in your website? What is the impact of location of the images? What are the most effective words in the offers? Neuro web measurements give answers to these questions with your customers’ brain waves. Eda Ocak is giving design tips on how to enhance the emotional connection with the website and to effect conversion rates.

Eda Ocak, Partner, ThinkNeuro (TR)

16:15 Wrap-Up: what retailers can learn from in-store and online brains?
Leo van de Polder, General Manager, POPAI Benelux (NL)
Carla Nagel, Director NMSBA (NL)
16:45 End of the day

AGENDA 4 OCTOBER 2013 – WHY BROWSERS BUY

10:00 When Consumers’ Brains Go Online

Neuromarketing has been applied only in limited ways in the online world.  In part, this is because the Internet presents many unique challenges for brain science research that don’t appear in more passive marketing contexts like TV.  In this presentation, Dr. Genco will show how these challenges revolve around the goal-directed and interactive nature of online vs. traditional media. This difference means that many of the lessons marketers — and neuromarketers — have learned in TV advertising have to be reexamined when consumers’ brains go online.

Steve Genco, Steve Genco is a pioneer in the field of neuromarketing and co-author of Neuromarketing for Dummies (Wiley, 2013) (US)

10:45 Conversion lifting Neuro Insights
Do’s and don’ts in online advertisement
Guy Redwood, Founder, SimpleUsability (UK)
11:15 Interview global online marketing & advertising mgr
Better conversion with the application of neuromarketing insights
11:30 Neuro packaging
23 Neuro tips for packaging, displays and promotion material
Martin de Munnik, Partner Neurensics (NL)
12:00 Social Media Neuromarketing
Social Media has fast become the most powerful way to build an audience, create brand loyalty and make sales. Here’s how and why.
Sara Fay, Founder, Whitematter Marketing (UK)
12:45 LUNCH
13:45 Live A-B Test (supported by neuromarketing)
20 great examples of online and social media campaigns that were tested with neuromarketing research. Let’s check your gut feelings and find out if your gut feeling directs you to the right decisions.
14:30 The future is Omnichannel
Retailing in 2020

What are the current trends that will impact on how we shop in 2020? What will multichannel retailing affect how we find, choose and select products? How do retailers and brands need to respond to these changes?

Siemon Scamell-KatzThe Kernel, Walnut (UK)

15:00 Break
15:45 Optimize the design of your webpage with neuro findings
Crucial design tips: colors, placement, online offers and text.

How does your customer feel while surfing in your website? What is the impact of location of the images? What are the most effective words in the offers? Neuro web measurements give answers to these questions with your customers’ brain waves. Eda Ocak is giving design tips on how to enhance the emotional connection with the website and to effect conversion rates.

Eda Ocak, Partner, ThinkNeuro (TR)

16:15 Wrap-Up: what retailers can learn from in-store and online brains?
Leo van de Polder, General Manager, POPAI Benelux (NL)
Carla Nagel, Director NMSBA (NL)
16:45 End of the day

 

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